Widgetbox requires widgets that are registered in our gallery be Ad Compliant. The Ad Compliant program allows Widgetbox to display ads on widgets in circumstances where ads are allowed or should be displayed. Unfortunately, defining what is or isn’t an ad is not black and white. Below you will find the Widgetbox guidelines that that will help determine what is considered an ad and what is not.
The best practice would be to ask the Widgetbox support team for their opinion while you are building you widget, before you submit it to the gallery for items that you are not sure of. Our goal is to have a program that benefits all users of Widgetbox and we are happy to answer any questions you may have and we are also open to any input that you have which might make our program more successful for all.
Widgetbox buckets the Ad Compliant issues into three categories which are defined below:
Widgetbox defines attribution as attributing credit to the author of the work. Attributions are not dynamic and do not change. Although the presentation and style may change, the attributed creator should not. Attributions can be the individual or company that is promoting the widget or a third party that created the widget for an individual or company. Attributions that meet the Widgetbox guidelines will be considered Ad Compliant.
Widgetbox defines promotion as a general sponsorship of the widget by the widget creator or the individual or company that the widget account is registered to. Promotions are not considered advertisements and are considered Ad Compliant by Widgetbox.
Widgetbox defines ads as any promotion within the widget designed to increase consumption of products or services that are not produced by the makers of the content in the widget. Basically any third party ad such as Google Ad Sense, Mochi Media ad, or any overlay, pre roll, post roll, .jpeg, .gif, video or other format that is advertising third party products or services.